In the dynamic and difficult landscape of direct mail acquisition, CARE wanted to elevate their acquisition strategy to new heights. The mission was clear: increase the number of new donors and reactivate deeply lapsed donors, surpassing the performance of the longstanding control package.
We helped CARE embark on a journey of innovation and empathy, aiming to forge a deeper connection with their audience while addressing the pressing issue of water insecurity. The “Would You Drink This?” package was designed to evoke urgency, captivating recipients with its provocative imagery and compelling storytelling.
The bold innovation resulted in a 21% increase in response. The surge in engagement was also reflected in the 27% increase in revenue with an average gift marking a notable increase of 5%.
